A story that began with a real purchase and real machine experience is now entering a new chapter.
NICOSAIL is pleased to officially announce that French content creator Hubert Bricole has become the NICOSAIL Brand Ambassador in France.
For both NICOSAIL and Hubert, this is not a traditional brand partnership that began with a commercial agreement.
Quite the opposite.
Before becoming a NICOSAIL Brand Ambassador, Hubert was first and foremost a genuine NICOSAIL customer and user.
His story with us began with one machine: a NICOSAIL OKW12 1.2-ton mini excavator.
It All Started with an OKW12
When Hubert first discovered NICOSAIL, there was no commercial partnership between us.
Like many customers looking for a compact machine for their own projects, he researched his options and eventually decided to purchase a NICOSAIL OKW12 1.2-ton mini excavator.
Once the machine arrived, Hubert began putting it to work on his own projects.
As a content creator, he naturally started documenting the experience and sharing it with his audience on YouTube.
From researching and purchasing a mini excavator to receiving the machine, operating it and using it in real projects, Hubert gradually shared the entire journey from the perspective of an actual owner.
Importantly, those first videos were not part of a pre-arranged advertising campaign.
At the time, Hubert was not a NICOSAIL Brand Ambassador, nor was he a creator hired to promote our products.
He was first a customer who had genuinely purchased a NICOSAIL machine — and then a content creator who chose to share his own buying and ownership experience with his audience.
That authenticity later became the foundation of our partnership.
From Real Experience to a Growing Relationship
It was through Hubert's genuine experience with the OKW12 that the NICOSAIL team first became familiar with his work.
As communication between us developed, we began to understand each other better.
Our conversations gradually went beyond the machine itself. We discussed how French customers research and purchase mini excavators, what users really care about, what European customers expect in terms of communication and support, and how an equipment brand can build a stronger long-term relationship with local users.
Along the way, we discovered that we shared a similar view of what a meaningful brand partnership should look like.
We believe that a valuable collaboration should be more than advertising exposure or simply presenting a product to an audience.
It should be built on real product experience, transparent communication and long-term trust.
That is exactly how the relationship between Hubert and NICOSAIL developed.
He first became a NICOSAIL customer.
Then he became a genuine user of our equipment.
He began sharing his real experience with others.
And eventually, both sides decided to take this naturally developed relationship one step further and establish an official partnership.
An Experienced French Content Creator
Hubert brings extensive experience as a content creator.
He runs a well-established French-speaking YouTube channel focused on drones and technology, with more than 141,000 subscribers.
Over the years, he has created product reviews, tutorials, new product presentations and practical content for the French-speaking market, while working with major brands including DJI, Antigravity and HOVERAir.
At the same time, Hubert has been developing another area of content around subjects he is personally passionate about:
mini excavators, compact construction equipment and DIY projects.
His NICOSAIL OKW12 has naturally become part of that journey.
This gives Hubert a particularly valuable role in our cooperation.
He is both an experienced French content creator and someone who has personally purchased, owned and used a NICOSAIL machine.
When Hubert talks about NICOSAIL, therefore, he is able to share much more than specifications and official product information.
He can speak from the perspective of an actual owner: why he chose to buy a mini excavator, how the machine fits into his projects, what the purchasing process was like, and what questions matter most to an everyday customer.
For NICOSAIL, that real-world perspective matters greatly.
The voice of a real user can often say more than any advertising slogan.
From One User to a French NICOSAIL Community
Hubert's relationship with NICOSAIL has also grown beyond his own machine and YouTube content.
As a NICOSAIL owner, he independently created and now manages the Nicosail France Facebook community, providing a place where French and French-speaking NICOSAIL owners can connect with one another.
Within the community, users can share their machines, real projects, operating experiences, practical tips and maintenance knowledge, while exchanging ideas with other equipment owners.
For NICOSAIL, a community built around real users has a very special value.
Construction equipment is not a one-time-use product.
Once a machine reaches its owner, it can become part of farms, gardens, construction sites, landscaping work, property maintenance and DIY projects for many years.
The delivery of a machine should therefore not be the end of the relationship between a brand and its customer.
In many ways, it is only the beginning.
The French community created by Hubert gives NICOSAIL owners a place to exchange real experiences, while also giving potential customers an opportunity to hear directly from people who already use the equipment.
We sincerely appreciate the effort Hubert has put into helping this community grow.
Hubert Bricole Officially Becomes NICOSAIL Brand Ambassador in France
As our conversations and mutual understanding continued to develop, the relationship between Hubert and NICOSAIL naturally moved into a new stage.
We have now officially signed our cooperation agreement.
Hubert Bricole is officially the NICOSAIL Brand Ambassador in France.
For us, this title is about much more than adding a new role to Hubert's profile.
It recognizes a relationship that was already built on genuine product ownership, real-world experience and mutual trust.
Going forward, Hubert will continue to share content about NICOSAIL mini excavators, compact construction equipment and real projects with French and French-speaking audiences in his combined role as a NICOSAIL user, independent content creator and Brand Ambassador in France.
At the same time, NICOSAIL values and respects Hubert's independence as a content creator.
Becoming a Brand Ambassador does not mean giving up an independent voice.
On the contrary, we want this cooperation to continue to be based on genuine experience and transparent communication, allowing audiences to see NICOSAIL products in authentic, real-world situations.
Bringing NICOSAIL Closer to French Customers
Hubert's new role also creates another connection between NICOSAIL and customers in France.
French and French-speaking customers considering a NICOSAIL machine will now be able to learn about our products not only through official NICOSAIL channels, but also through someone who actually owns and operates the equipment.
Specifications can tell a customer what a machine is.
Real ownership experience can help show them what it is actually like to use.
Through Hubert's videos, projects and growing French user community, we hope more people will be able to discover NICOSAIL from both perspectives.
For us, this is one of the most meaningful aspects of the partnership.
From Customer, to User, to Brand Ambassador
Looking back, Hubert's story with NICOSAIL did not begin with a carefully planned collaboration.
It began with a real purchase.
He bought a NICOSAIL OKW12.
He started using it.
He documented and shared his buying and ownership experience.
He began connecting with more people interested in mini excavators and DIY projects.
He created a French NICOSAIL user community.
Along the way, Hubert and NICOSAIL got to know each other, exchanged ideas and built trust.
And today, that relationship enters a new chapter.
From a real customer, to a real user, and now to NICOSAIL Brand Ambassador in France.
Not starting to use NICOSAIL because of a commercial partnership, but choosing to build a partnership with NICOSAIL after genuinely purchasing and using the product.
We are delighted to officially welcome Hubert as NICOSAIL Brand Ambassador in France.
Bienvenue, Hubert!
We look forward to writing the next chapter together.
As part of this partnership, customers purchasing NICOSAIL products through Hubert’s channel can also benefit from exclusive customer advantages, including a €100 special discount and an accessory kit valued at at least €100. Applicable products and specific terms are subject to the latest NICOSAIL quotation and partnership policy.
About NICOSAIL
NICOSAIL – Mini Excavators & Compact Construction Machinery Manufacturer
NICOSAIL is a manufacturer and brand specializing in mini excavators and compact construction machinery, based in Jining, Shandong Province, China, and founded by Ada Cao.
Supported by Jining's established construction machinery industry, NICOSAIL focuses on the development, manufacturing and international distribution of compact equipment for a wide range of applications, including construction, agriculture, landscaping, municipal work, property maintenance and DIY projects.
As NICOSAIL continues to expand across Europe and other international markets, we are also investing in stronger local connections through user communities, partnerships and service networks.
Our goal is not simply to bring machines to customers around the world, but to build long-term relationships based on real products, real experiences and lasting trust.
NICOSAIL × Hubert Bricole
FROM A REAL USER TO A BRAND AMBASSADOR.
A REAL USER. A TRUSTED VOICE. A NEW PARTNERSHIP BEGINS.